About Us
About Per Orient
Per Orient is a boutique bespoke travel practice founded in Beijing in 2023, designed for discerning travelers who have outgrown standard sightseeing and seek something deeper from China.
Our name carries our purpose: to guide you "toward the East" — not as a tourist checking landmarks off a list, but as a guest welcomed into living culture, local craftsmanship and the quiet rhythm of everyday life.
The Journeys We Design
We craft private, culture-first itineraries that weave together imperial heritage, living traditions and hands-on encounters. From centuries-old courtyard residences and water towns to ethnic villages, tea mountains and mountain monasteries, every route is built around understanding the story of a place — not just photographing it.
What defines a Per Orient journey:
- Cultural depth — architecture, seasonal festivals, craft heritage, culinary traditions and the unscripted moments of daily life
- Access you cannot arrange yourself — private entry to heritage courtyards, intangible cultural heritage sessions led by master artisans, and hidden destinations absent from standard guidebooks
- Considered pacing — more time in fewer places. No rushed transfers, no overpacked days, no tourist traps
- Travel on your terms — entirely private, fully flexible around your interests, schedule and energy level
Our Philosophy
We believe travel done well is an investment in experience, not a transaction.
It should:
- Honor the places and communities you visit
- Give you context and meaning, rather than a checklist of landmarks
- Leave space for stillness, conversation and unexpected discovery
- Never waste your time on commission-driven stops
That is why every Per Orient itinerary is no-shopping by default. We respect the value of your time in China — it is reserved entirely for what you came to experience. Our guides are selected for their knowledge and judgment, never for sales ability.
Who Designs Your Journey
Our Beijing-based team is built on deep, on-the-ground knowledge of every region we travel.
- Trip designers who have personally researched every route, every property and every experience. They do not sell packages — they shape journeys around your specific interests.
- Bilingual cultural guides trained in history, art and safety, selected for their ability to bring places alive through storytelling.
- Longstanding local partners — drivers, host families and master artisans — vetted over years for quality, discretion and authenticity.
We invest continuously in field research and on-site inspection so that from your first email to your final departure, every detail is handled.
What You Gain by Traveling With Us
- Depth over breadth — fewer stops, more time with each one. The kind of understanding you cannot get from a ten-day, eight-city tour.
- Access that is not for sale to the general public — private heritage courtyard stays and one-on-one sessions with intangible cultural heritage masters.
- Your time, respected — transparent planning, no hidden agendas, no wasted hours.
- A partner, not a vendor — flexible itineraries and attentive support before, during and long after your journey.
As a fully licensed travel agency registered in China (Travel Agency License No. L-BJ06225), we have had the privilege of hosting over 500 travelers from more than 15 countries since our founding.
Whether this is your first visit to China or you are returning to look deeper, Per Orient designs journeys for travelers who want more than a tour.
To begin planning: Reach us at info@perorient.com
Per Orient | Bespoke Cultural Travel |
China Private Tour | License L-BJ06225 | info@perorient.com | China Travel |